Inventing a New Context for Recruitment
A pharmaceutical company failing in the recruitment for phase III trial of an important new drug was ready to cancel the trial.
The tight criteria for administering the medication now seemed to the recruitment team like an insurmountable barrier for fulfilling their patient enrollment target.
Using Breakthrough Thinking tools and consulting, the team was able to generate new pathways for action such that filling the trial looked feasible. They took a bold stand with their management and asked that the trial not be canceled and made new, very aggressive targets. In the end, the client filled the trial ahead of schedule and caused a huge spike in recruitment within one month.
“This is miraculous and could never have happened without Insigniam’s intervention” –Program Leader