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Growth and Profitability through the Rollout of Cultural Values

During a global recession, a multinational food company needed to transform the organization from losing money back to profitability and growth. As a means of improving growth, the company leaders wanted to spread the company’s cultural values globally while maintaining a highly decentralized global operation.

They worked with Insigniam’s business culture consultants to build a strategic frame for the organization. This was brought down to the next layer of leaders in a breakthrough thinking session. They designed a plan for rolling out the strategic culture globally. The consultants trained internal trainers to act as cultural ambassadors and they formed an internal leadership training program.

The company successfully rolled out a fortified new culture based on the company’s values. As a result, they moved from losing money to profitability and growth. The leadership training program was deployed to 9,000 people. The senior leaders believe the leadership training program was an instrumental component of their success.