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Innovation Process Management—Rapidly Changing Course

A household products company needed to transform its dispensing technology to deliver significant and sustainable financial performance. They needed new product innovations to compete in this global industry.

Insigniam’s innovation management consultants worked with the team to turn the ideation process into a Breakthrough Project. The team promised 50% cost savings on starter kit components and 35% cost savings on current dispensing technologies.

They delivered documentation of ideas on time. As a result, they quickly learned that the new electronic dispensing technology would not deliver on the financial goals. Thus, they decided to change course and invest in other dispensing ideas. This decision represented a valuable transformation in the company culture; historically the company continued to expend resources on non-viable opportunities.