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New Product Meets Required Speed to Market to Beat Competition and Profit from Seasonal Demand

Speed to market was critical for this household goods company. They needed to get seasonal items to market in record time. Their breakthrough goal was to beat competitors to market in Australia and New Zealand with a new product dispenser.

This would require a breakthrough.  They hired Insigniam’s breakthrough performance consultants to conduct a series of Breakthrough Projects over a 9-month period.

The engagement included an interview report that revealed organizational blind spots.  After breakthrough thinking work sessions, project formulation sessions, bi-monthly execution sessions, coaching and a completion session, their breakthrough goal to hit the market in Australia and New Zealand by July 2011 was met in late June.