Gregory Trueblood

Consultant – California

Gregory Trueblood leads front-line teams to embed breakthrough performance, transform corporate culture, and build innovation ecosystems. His work includes helping speed product launches and formulating product strategy, securing millions of dollars in additional value for his clients.

He helped one project team reduce development timeline by 5
months for a first-to-market household chemical product and helped another product launch team reduce commercialization time by 50%.

Gregory designed Insigniam’s innovation consulting offering for business model innovation. He led a Crash Course in Creativity, with supply chain teams, for a fast-moving consumer goods company. His workshops on business model innovation at the 1000-person Healthcare Businesswomen’s Association annual leadership conference enjoyed record registration.

Prior to joining Insigniam, Gregory served as a management consultant to some of the nation’s largest state and local government agencies and helped clients generate millions of dollars in additional value.

Gregory lives with his loving wife and two young children.


  • B.A., Literature, University of California, Santa Barbara
  • M.A., Politics, Economics and Business, Claremont Graduate University

Awards and Recognition:

  • Dean’s Honor List, University of California, Santa Barbara

Public Speaking and Service:

  • Business Model Innovation, 2013 Healthcare Businesswomen’s Association Leadership Conference, Boston MA

Thought Leadership and Articles: