Innovation that Creates New Value

Innovation is defined as anything novel that creates new value for the enterprise. It takes many forms, including a new product or service developed and brought to market, an initiative that moves the enterprise into an untapped market, serving new customers and generating new streams of revenue, or even a redesign of internal processes to remove waste and increase productivity. Yet, despite the best of efforts, invisible and potent forces often arrest attempts to create new value, blinders inhibit the ability to discern new opportunities, and tradition trumps creativity. Often, while innovation is an imperative, the organization is unprepared to deliver the needed growth.

Insigniam Innovation Consulting
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your enterprise will generate and execute on the necessary level of innovation to produce and sustain dramatic new levels of revenue, profits, and growth.

Essential Elements for Sustained Innovation

Decrease the Pull of Corporate Gravity
Unhook the invisible force preventing employees from venturing too far beyond the company’s current business model or way of operating. Too often, great innovative ideas end up as reports gathering dust on bookshelves. This force emerges from the conflicting interests of the myriad stakeholders in any large company, creating the gravitational pull that stops innovation from taking flight.

Correct Corporate Myopia
Reset the condition where the urgency of today’s business supersedes the importance of future business. The latest research about the human brain shows that perceptions are shaped by past experiences. Indeed, there are times when people’s experiences blind them from seeing what is right in front of them. Organizations, like the people that build, run, and work in them, wear invisible “blinders” that limit the view of a possible future. A well-known example is the critical error made by railroad executives who defined their trains as being in the “railroad business” rather than the “transportation business.” The executives lost their monopoly on long distance travel because they did not seek new transportation innovations.

Inoculate Against the Corporate Immune System
Identify and reinvent internal corporate systems, practices, and procedures that protect the business model from the (perceived to be damaging) effects of change. Like the antibodies in the human immune system, these elements work quickly to neutralize and eliminate the impact of any attempts at innovation. In the way companies operate, hundreds of people can say, “no,” despite someone’s having already said, “yes.” Bureaucracy, turf, and hierarchy kill the innate creativity that results from the talent, wisdom, knowledge, and resources present in the best companies.

Elevate the Capacity for Creativity
Stanford d.school founder (one of the world’s premier education programs for innovation), David Kelley, says that we have learned to be not creative. Through a series of structured conversations in an Insigniam innovation initiative, people let go of decisions about themselves and their understanding of the world they live in and recover their creative abilities. We then equip them with cutting edge breakthrough and design thinking methodologies to catalyze a rigorous approach to creativity.

Ensure Effective Execution
The most creative, innovative set of opportunities is useless if it isn’t translated into action and hard results. Effective execution is the difference between daydreams of grandeur and measurable competitive advantage. It is the ticket to a potent ROI on your innovation activities. By utilizing our Speed-to-Results and breakthrough performance expertise, your enterprise will translate its opportunity portfolio into reality—fast.

Build Innovation into the Corporate DNA
Companies that bet their future on innovation have a built-in advantage; their corporate senses are tuned for innovation, as they have recognized that innovation is the enterprise’s lifeblood. There is an authentic mandate for innovation that is institutionalized by the corporate culture, the company’s infrastructure, and its processes and practices. The result is an organization that propels innovation, rather than inhibiting it.

All of our innovation consulting is custom-developed to match the unique commitments and needs of our client. The areas clients frequently engage us for are:

Strategy Innovation

Strategy Innovation is a proven process for finding an enterprise’s Strategic Frontiers—unexplored areas of potential growth that lie between today’s business and tomorrow’s visions.

A Strategic Frontier is a market, product, technology, or business process that lies beyond your current strategy or business model. It produces tangible value for the enterprise and its customers. It is called a frontier because it has potential for growth but has not been fully explored.

Innovation Projects

Insigniam’s breakthrough methodology applied to Innovation Projects significantly reduces the risk inherent in the commitment to extraordinary results. We will collaborate with your organization to identify and execute on discrete opportunities for creating new shareholder and customer value.

Enterprise-Wide Innovation

Insigniam’s Enterprise-Wide Innovation consulting will embed innovation and design thinking as a core competency throughout your organization, generating innovation from the boardroom to the factory floor. By catalyzing your business to unleash its creative potential from all stakeholders, Insigniam will partner with you to set in motion a continuous stream of innovations and help your organization implement and execute on those initiatives.

Client Result Innovation that Creates New Value

Innovation Process Management—Rapidly Changing Course

A household products company needed to transform its dispensing technology to deliver significant and sustainable financial performance. They needed new product innovations to compete in this global industry. Insigniam’s innovation […]

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Client Result Innovation that Creates New Value

Meeting an Aggressive Growth Strategy

A new business development group within a large chemical company needed to increase the number of molecule products in the pipeline and create new applications for existing molecules. The company’s […]

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Client Result Innovation that Creates New Value

Coming to a “Go” or “No Go” Decision Effectively

A household products company wanted to develop and launch a new toilet bowl cleaning system. They needed to quickly make a “go” or “no go” decision on whether to manufacture […]

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Client Result Innovation that Creates New Value

Task Force Provides Innovative Recommendations in a Time of Crisis

An energy company faced a crisis with a project in the Middle East. Several production holes did not deliver as planned and with the economy in decline, the company had […]

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Client Result Innovation that Creates New Value

Conference on Innovation with Thought Leaders

A food product company had an initiative to create the company to be a leader in innovation. They were designing a conference on innovation and wanted to include Insigniam’s breakthrough […]

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Insigniam Quarterly The Strategic Frame

The Three Horizons of Strategic Frontiers

Executives who explore and execute on their organization’s strategic frontiers can capture the future from their competition.

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Insigniam Quarterly The Strategic Frame

Strategic frontiers: The starting point for innovative growth

When CEOs recognize the need for adding new value to their organizations and commit to the creation of new internal capabilities for growth, they are ready for strategy innovation.

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Insigniam Quarterly Breakthrough Results, The Strategic Frame

Inventing Growth

For the past decade or so, companies seeking to boost growth have had two primary options: mergers and acquisitions or innovation.

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Insigniam Quarterly Enabling Successful Change

Transformational Leadership

As the healthcare industry embarks on reinventing itself, going about the hard work of transforming managers into leaders truly is a critical success factor.

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Insigniam Quarterly Breakthrough Results, The Strategic Frame

Is design thinking missing in your corporate DNA?

Engineers have long known that emphasizing with an end user means a better product.

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Insigniam Quarterly A Culture that Fuels Our Strategy

The 2013 Insigniam Executive Sentiment survey

If insanity is doing the same thing over and over and expecting a different result, executives are facing an innovation predicament.

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Insigniam Quarterly The Strategic Frame

The profitable side of creativity

Creativity as a shared attribute across leadership teams is a critical missing ingredient.

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Insigniam Quarterly The Strategic Frame

What’s in Pete Valenti’s innovation arsenal for you?

Want innovations that pay off? Change where you look for them.

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Insigniam Quarterly Enabling Successful Change

Leading for Explosive Growth

To create a system that leads to better innovation and more successful marketing, executives must first know how to overcome factors inherent in organizations that all too often limit the […]

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Insigniam Quarterly The Strategic Frame

The Company Director’s Role in Company Growth

The attention of boards of directors is swinging away from oversight back to where it should be, focusing on company growth.

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“I learned that innovation is a journey. We now have an established and functioning I-Team [Innovation team] at my property that we did not have when we started in 2014.”

Srini Venkatesh

Senior Vice President, R&D, Medical Device Company

A GameChanger radically & sustainably transforms how we approach, think about, and act on an aspect of our world. GameChangers are audacious, broad in scope, have high impact, are pioneering, embraced by many, and change the landscape.

Let us show you how we do it

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  • Jon Kleinman

    Jon Kleinman

    Partner - United States

    Jon brings more than 15 years of experience in consulting Fortune 500 companies. An expert communicator with an understanding of the critical elements of driving growth through innovation, Jon brings critical insights and leadership in the pharmaceutical, biotechnology, high-tech, retail, and consumer products industries. As the partner leading Insigniam’s Design and Innovation team, Jon has researched, designed, and executed new programs for Insigniam that provide added value for clients.

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  • Nate Rosenberg, Jr.

    Nate Rosenberg, Jr.

    Consultant - United States

    Nate’s clients include businesses and organizations in the education, industrial, entertainment, pharmaceutical, and healthcare industries. He worked with the leader of the PMO in a school district to reduce escalations by 87% in less than six months. Deploying Insigniam’s Breakthrough Performance methodology, he co-led a rapid process redesign of the revenue cycle for a healthcare company. Working with the regional VP of a telecommunications carrier, they raised their sales performance from 5th in the company to 3rd in six months.

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