There are two questions constantly running through our heads that we are always managing – paraphrased and simplified like this: “Do I look good?” and “What do they think of me?” Juggling those perceptions can be a handful, time-consuming, and get in the way of fact-based reality. In the workplace, this amplifies as one strives for promotions, salary increases, and recognition for hard work.

With that said, those concerns can be mitigated by flipping the script and showing people who you are and the value you bring by clearly defining those things for yourself and intentionally demonstrating it in your day-to-day actions. Developing a strong personal brand is crucial for getting buy-in and making a difference. Here some ways to do just that…

1.      What are the conditions for satisfaction for your work? Match or eclipse those objectives

Action without direction is like sculling with one oar, you’ll only go in circles. Identify the conditions of satisfaction within your role and the work that you’re doing. When starting new endeavors, clearly define what it takes to succeed within the work you’re doing.

2.      Identify a list of adjectives (5-10) that represents who you are, and embody them

What are the words that define you that you would like other people to use to describe you when you are not in the room? Choose the top adjectives that are authentically you and align with your organization’s values. Once you decided upon those words, create practices to ensure they are alive and impactful.

3.      Relationship, Relationship, Relationship (The Foundation for Accomplishment)

At Insigniam, we often say that relationship is the foundation for accomplishment and success. Interact with colleagues in a genuine manner that shows them compassion, care, and concern. With this way of operating at the foundation of your work, the people around you will rally to support your endeavors.

4.      Risk-taking is an opportunity, not doom

When Thomas Edison was asked about overcoming the amount of failed attempts it took to invent the light bulb, he responded, “I just found 2,000 ways not to make a lightbulb; I only needed to find one way to make it work.” As leaders, we have to become comfortable taking risks. Failures help us learn and grow – iron sharpens iron. Limiting the chances you take on potential opportunities in front of you will diminish your worth and ability to grow within an organization.


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