Joan Xu

Consultant – China

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With twenty years of experience working in Asia, including thirteen years in Hong Kong, Joan Xu provides her clients with significant experience generating breakthrough results in business-critical imperatives, strategy, and leadership development and alignment.In one engagement, Joan led a CEO and his executive leadership team to the successful launch of one of Asia’s largest biodiesel plants. She has also led a number of senior executive leadership development programs for large, multinational companies in Asia, primarily in fast-moving-consumer-products industries. Joan has worked with companies of differing sizes and at varying growth stages of their business in the e-commerce and media industries.Prior to joining Insigniam, Joan was director of HSBC Asia Investment Banking and a senior associate at JP Morgan, where she specialized in mergers and acquisitions with a focus in telecommunications, media, and entertainment. Her accomplishments include successfully developing the business plan and raising the financing for Cosmedia, a television content production, program syndication, and advertising operation in China; advising the sell-off of Distacom’s equity investment in Japan’s J-phone to Vodafone AirTouch; and advising the first joint-venture formation for Viacom Outdoors International in China.Joan holds a Bachelor degree in Foreign Economics and Trade from Shanghai International Studies University, a Post-Graduate Diploma in Accounting and Finance from the London School of Economics, and a Master of Business Administration with a concentration in Finance from the Wharton School.

Public Speaking and Service

  • Guest speaker, Executive MBA Program, Lingnan University, 2013
  • Keynote Speaker, Chief Executive China’s Twenty-year Anniversary, 2012
  • Speaker, American Chamber of Commerce Human Capital Committee, 2012
  • Speaker, American Chamber of Commerce Young Professionals Committee, 2011

Thought Leadership and Articles