Innovation is defined as anything novel that creates new value for the customer.
It takes many forms, including a new product or service developed and brought to market, an initiative that moves the enterprise into an untapped market, serving new customers and generating new streams of revenue or even a redesign of internal processes to remove waste, save time and money and increase productivity.
Yet, despite the best efforts, invisible and potent forces often arrest attempts to create new value, blinders inhibit the ability to discern new opportunities, and tradition trumps creativity.
All of this hampers an organization’s effectiveness in driving innovation results. Often, while innovation is an imperative, the organization is unprepared to deliver the needed growth and must always disengage the forces that thwart innovation results.
Your enterprise will generate and execute on the necessary level of innovation to produce and sustain dramatic new levels of revenue, profits and growth.
Essential Elements for Sustained Innovation
”I learned that innovation is a journey. We now have an established and functioning I-Team [Innovation team] at my property that we did not have when we started.Srini VenkateshSenior Vice President, R&D, Medical Device Company