Culture Trumps Strategy
Results From Insigniam’s Executive Sentiment Survey Shows Culture is The Most Critical Factor in Successful Transformation
Leaders of companies with revenue above $20B worry about culture twice as much as leaders of smaller firms.
50% of European and Asian executives said company company’s culture didn’t match actual culture vs. 40% of American executives
50% of European executives believe proper alignment is critical for successful change initiative vs. 93% of American executives who hold this belief
50%
75%
75% of U.S. executives have attempted a change initiative during the past two years vs. 50% of European leaders
of executives from all geographies agree that efficiency and execution are critical to success
of executives don’t believe their company’s culture is the one it claims or strives to have
of executives cited insufficient resources as a cause of a less than successful change initiative
agreement on the benefit of having a culture that aligns with corporate strategy
of executives believe a misalignment between company culture and strategy would cause a drop in performance
of respondents reporting successful change initiatives cited communication and transparency as crucial factors
Once executives were able to align coporate strategy and corporate culture
cited increased focus and directionf or the company
reported better results
believed there is increased collaboration
percent of leaders felt previous change initiatives were fully successful
types of results executives point to from proper alignment: financial and perfomance-based.
A heightened awareness of culture is shown to influence success
Poor planning is repeatedly cited in unsuccessful initiatives
The most critical factor for achieving transformation? Alignment
