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Philadelphia, PA (PRWEB) October 21, 2013

Insigniam co-founding partner Shideh Sedgh Bina and Gregory Trueblood, an Insigniam consultant, are conducting two workshop sessions at the 2013 Healthcare Businesswomen’s Association Leadership Conference Nov. 13-15 at the Boston Marriott Copley Place Hotel in Boston, Mass.

The workshop, “Business Model Transformation: The Role of Innovation,” will help attendees recognize key business model types and elements, and apply a tool to identify and initiate business model innovation that can lead to breakthrough performance and higher management results.

“The challenge of creating new product innovation is great, but greater still is the challenge of innovating how business generates value,” says Bina. “This workshop will give attendees a framework to take the mystery out of how business models work so they can innovate the way they do business, regardless of the organizational type. They will walk out of the session with the tools they need to identify innovations that can be directly applied in their workplace.”

Bina and Trueblood’s workshop will be held at 10:45 a.m. on Nov. 14 and 3:00 p.m. on Nov. 15. For more information about the HBA Leadership Conference, please visit http://www.hbanet.org/hba-leadership-conference. For more information about Insigniam, please visit https://insigniam.com.

Insigniam has over 25 years experience working with large, complex organizations in generating breakthroughs in their management results—whether that be in topline growth, strategy implementation, better profitability or culture change. Insigniam innovation consulting enables enterprises to identify new strategic frontiers, generate creativity and execute growth opportunities on those frontiers. By marrying breakthrough performance and innovation, Insigniam innovation consulting services are unparalleled in their potency to quickly create dramatic growth. Clients have documented, in aggregate, more than 50x ROI management results considered critical and essential to the success of their enterprises. Other Insigniam solutions include Enterprise Transformation, Breakthrough Projects, Transformational Leadership and Managing Change. Offices are located in Philadelphia, Pa., Laguna Beach, Calif., Paris and Hong Kong.