A household goods company wanted to gain a leadership position in the air products aisle in Wal-Mart. The company needed to redesign their product line to achieve this goal since their products had been outdated. The Vice President of product supply requested Insigniam’s services on this Breakthrough Project.
Wal-Mart had threatened to remove or reduce the product from its aisles if the product was not adequately reinvented. This normally would take the company 18 months, which they could not spare. They applied Insigniam’s Breakthrough Project methodology to completely recreate the product line within six to nine months.
The team succeeded in revolutionizing the predictable time frame for product development and delivery by cutting the time in half. Within nine months, they completely reinvented their products packaging, content, fragrance, and design. This enabled them to maintain a lead position in Walmart’s air product aisle.