consumers watch TV content on their phone
the meteoric rise of
the mobile revolution
With millions of users migrating to mobile technology, rapid adaptation could mean the difference between your organization’s successful future or eminent extinction.
30 Million
29%
of Americans say their phone is the first and last thing they look at every day
91%
of adults have their mobile phones within arm’s reach 24/7
25%
of Americans use only mobile devices to access the internet
By 2015, mobiles will overtake PCs as the most common web access device worldwide
of mobile shoppers abandon a transaction if the experience is not optimized for mobile
of web users say they expect a site to load on mobile phone in three seconds or less
of users prefer mobile because it’s easy to use and constantly with them
of mobile searches lead to action within one hour (it takes a month for the same percentage of desktop users to catch up)
2013
2014
2015
2016
2017
Data is projected to grow 66% each year through 2017 to 11.2 exabytes per month
5X
AS MANY CELLPHONES IN THE WORLD AS THERE ARE PCs
TODAY’S AVERAGE MOBILE PHONE IS MORE POWERFUL THAN THE PCs THAT SENT TWO ASTRONAUTS TO THE MOON IN 1969
7.1 Billion
People on the planet
4 Billion
Use a mobile phone
1.5 Billion
Use smart phones
3.5 Billion
Use a toothbrush
