Innovation that Creates New Value

Innovation is defined as anything novel that creates new value for the enterprise. It takes many forms, including a new product or service developed and brought to market, an initiative that moves the enterprise into an untapped market, serving new customers and generating new streams of revenue, or even a redesign of internal processes to remove waste and increase productivity. Yet, despite the best of efforts, invisible and potent forces often arrest attempts to create new value, blinders inhibit the ability to discern new opportunities, and tradition trumps creativity. Often, while innovation is an imperative, the organization is unprepared to deliver the needed growth.

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your enterprise will generate and execute on the necessary level of innovation to produce and sustain dramatic new levels of revenue, profits, and growth.

Essential Elements for Sustained Innovation

Decrease the Pull of Corporate Gravity
Unhook the invisible force preventing employees from venturing too far beyond the company’s current business model or way of operating. Too often, great innovative ideas end up as reports gathering dust on bookshelves. This force emerges from the conflicting interests of the myriad stakeholders in any large company, creating the gravitational pull that stops innovation from taking flight.

Correct Corporate Myopia
Reset the condition where the urgency of today’s business supersedes the importance of future business. The latest research about the human brain shows that perceptions are shaped by past experiences. Indeed, there are times when people’s experiences blind them from seeing what is right in front of them. Organizations, like the people that build, run, and work in them, wear invisible “blinders” that limit the view of a possible future. A well-known example is the critical error made by railroad executives who defined their trains as being in the “railroad business” rather than the “transportation business.” The executives lost their monopoly on long distance travel because they did not seek new transportation innovations.

Inoculate Against the Corporate Immune System
Identify and reinvent internal corporate systems, practices, and procedures that protect the business model from the (perceived to be damaging) effects of change. Like the antibodies in the human immune system, these elements work quickly to neutralize and eliminate the impact of any attempts at innovation. In the way companies operate, hundreds of people can say, “no,” despite someone’s having already said, “yes.” Bureaucracy, turf, and hierarchy kill the innate creativity that results from the talent, wisdom, knowledge, and resources present in the best companies.

Elevate the Capacity for Creativity
Stanford d.school founder (one of the world’s premier education programs for innovation), David Kelley, says that we have learned to be not creative. Through a series of structured conversations in an Insigniam innovation initiative, people let go of decisions about themselves and their understanding of the world they live in and recover their creative abilities. We then equip them with cutting edge breakthrough and design thinking methodologies to catalyze a rigorous approach to creativity.

Ensure Effective Execution
The most creative, innovative set of opportunities is useless if it isn’t translated into action and hard results. Effective execution is the difference between daydreams of grandeur and measurable competitive advantage. It is the ticket to a potent ROI on your innovation activities. By utilizing our Speed-to-Results and breakthrough performance expertise, your enterprise will translate its opportunity portfolio into reality—fast.

Build Innovation into the Corporate DNA
Companies that bet their future on innovation have a built-in advantage; their corporate senses are tuned for innovation, as they have recognized that innovation is the enterprise’s lifeblood. There is an authentic mandate for innovation that is institutionalized by the corporate culture, the company’s infrastructure, and its processes and practices. The result is an organization that propels innovation, rather than inhibiting it.

All of our innovation consulting is custom-developed to match the unique commitments and needs of our client. The areas clients frequently engage us for are:

Strategy Innovation

Strategy Innovation is a proven process for finding an enterprise’s Strategic Frontiers—unexplored areas of potential growth that lie between today’s business and tomorrow’s visions.

A Strategic Frontier is a market, product, technology, or business process that lies beyond your current strategy or business model. It produces tangible value for the enterprise and its customers. It is called a frontier because it has potential for growth but has not been fully explored.

Innovation Projects

Insigniam’s breakthrough methodology applied to Innovation Projects significantly reduces the risk inherent in the commitment to extraordinary results. We will collaborate with your organization to identify and execute on discrete opportunities for creating new shareholder and customer value.

Enterprise-Wide Innovation

Insigniam’s Enterprise-Wide Innovation consulting will embed innovation and design thinking as a core competency throughout your organization, generating innovation from the boardroom to the factory floor. By catalyzing your business to unleash its creative potential from all stakeholders, Insigniam will partner with you to set in motion a continuous stream of innovations and help your organization implement and execute on those initiatives.