When was the last time your organization showed a little gratitude to customers—beyond a generic email or thank-you note?

According to a recent survey by TD Bank, more than 3 out of 4 consumers (77 percent) like when brands demonstrate their appreciation. But they want more than lip service.

Among the more than 1,000 U.S. consumers who responded, 67 percent of customers prefer to be thanked by organizations via freebies and rewards programs Share on X, while only 25 percent appreciate verbal, written or emailed signs of gratitude.

Here is a breakdown of how different consumer groups prefer organizations show their thanks:

giving thanks

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