Shideh Sedgh Bina

Founding Partner – United States

Shideh Sedgh Bina is a founding partner of Insigniam and the Editor-in-Chief of IQ Insigniam Quarterly®. Responsible for the firm’s business development and marketing, Shideh has over thirty years of experience in management and consulting. She possesses expertise in working with CEOs and other C-suite executives to generate and execute enterprise-wide transformation in an array of industries, such as health care delivery, life-sciences, retail, media, and fast-moving consumer goods.

Shideh is the Chair for the Global Board of Directors for the Healthcare Businesswomen’s Association, an organization dedicated to advancing women in leadership in health care. PharmaVOICE named Shideh one of the 100 Most Inspiring People in Life-Sciences in 2016 and 2021, and in 2014 the Healthcare Businesswomen’s Association named her Woman of the Year. She has been a speaker at numerous executive conferences for Fortune 500 companies and she was an adjunct faculty member at St. Joseph’s University’s Haub School of Business. She has authored dozens of articles and her work has been featured in Fortune and Reuters.

Shideh is a Trustee of the Committee for Economic Development—a nonprofit, nonpartisan, business-led, public policy organization—and a member of the National Association of Corporate Directors.

In 1990, Shideh co-founded High Performance Consulting, which merged with the Rosenberg Group in 2005 to create Insigniam. Prior to her work in management consulting, Shideh conceived, owned, and managed a profitable upscale retail business before selling it to her employees. She then led and managed the New England region for an international training and development firm.

She holds a B.S. in Economics from The Wharton School at the University of Pennsylvania.


Awards and Recognition

  • 100 Most Inspiring People in Life-Sciences, PharmaVOICE, 2021
  • Honorable Mention for Leader in Contributing to Your Success, Insigniam, 2020
  • 100 Most Inspiring People in Life-Sciences, PharmaVOICE, 2016
  • Woman of the Year, Healthcare Businesswoman’s Association, 2014
  • Content Marketer of the Year, D Custom, 2013
  • Award for Publication Excellence (Insigniam Quarterly), 25th Annual APEX Awards, 2013
  • 40 Prominent Business Leaders under 40 in Philadelphia area, Wharton School, 1995
  • Acknowledged as a significant business leader by the Philadelphia Business Journal in its book Business Leaders of Philadelphia
  • Acknowledged in David Logan’s book The Three Laws of Performance

Public Speaking and Service

  • Board member, Global Advisory Board, Healthcare Businesswomen’s Association, 2015 – 2016
  • Board member (former), End Violence Project
  • Trustee, Committee for Economic Development (CED)
  • Adjunct Faculty, St. Joseph’s University, Haub School of Business Department of Healthcare and Pharmaceutical Marketing
  • Member, Forum for Executive Women
  • Keynote, “Is Your Culture Eating Your Strategy for Breakfast?”, National Center for Healthcare Leadership, Human Capital Investment Conference, 2016
  • Ensono Client Advisory Board, 2016
  • “Patient Experience: Better Together in Improving Healthcare,” DePuy Synthes Women’s Leadership Initiative, Triple Aim Series, 2015
  • “Lessons Learned: Authentic Leadership,” Healthcare Businesswomen’s Association, 2015
  • “Getting Your Hands on Breakthrough Performance,” Healthcare Businesswomen’s Association, 2015
  • “Using Innovation to Move the Healthcare Industry Forward in the Changing Marketplace,” Healthcare Businesswomen’s Association, 2015
  • “A Crucial Conversations Workshop,” Healthcare Businesswomen’s Association, 2015
  • “The Right Culture as a Catalyst for Transforming the Model of Care with Velocity,” Becker’s Chief Executive Officer Strategy Roundtable, 2014
  • Accelerating Performance Through Cultural Transformation, ASHHRA 49th Annual Conference, 2014
  • “Coming Together to Elevate Women Leaders in Healthcare,” Healthcare Businesswomen’s Association Annual Conference, 2014
  • “The Role of Innovation,” Healthcare Businesswomen’s Association, 2013
  • Business Model Transformation: The Role of Innovation, Healthcare Businesswomen’s Association Leadership Conference, 2013
  • Keynote, “Transitions,” The Hershey Company, Women Leading Women Conference, 2012
  • Building High Performance Teams, Healthcare Businesswomen’s Association Leadership Conference, 2008
  • American Society for Training and Development: International Conference
  • International Conference of Product Development Managers
  • Association of Food and Drug Officials Education Conference
  • Keynote Speaker/Presenter, yearly internal executive client-sponsored conferences, including AutoZone, Dow Jones & Company, Gartner, Inc., Johnson & Johnson, Office Depot, Quaker Oats Company, The Great Atlantic & Pacific Tea Company (A&P)

Thought Leadership and Articles