Speed to market was critical for this household goods company. They needed to get seasonal items to market in record time. Their breakthrough goal was to beat competitors to market in Australia and New Zealand with a new product dispenser.
This would require a breakthrough, thus they hired Insigniam’s breakthrough performance consultants to conduct a series of Breakthrough Projects over a nine-month period.
The engagement included an interview report that revealed organizational blind spots. After breakthrough thinking work sessions, project formulation sessions, bi-monthly execution sessions, coaching, and a completion session, their breakthrough goal to hit the market in Australia and New Zealand by July 2011 was met in late June.