A consumer goods company had not released a new product to the market in several years. They were losing competitive advantage. In addition Wal-Mart had intentions to reduce their shelf position in the aisle.
Insigniam’s leadership development consultants, worked with the team on a Breakthrough Project for new product innovation. They had recently added a new archetypal customer for their product line who represented a 30-something career woman. The new products would be marketed to this customer type.
The Breakthrough Project delivered all of the following:
- A high-performing project environment with robust cross-functional integration and collaboration of the constituencies.
- A significant and unpredicted result that the team proposed to the sponsors for alignment.
- A foundation for a breakthrough performance model that can be replicated.
The team differentiated their brand and developed products for the new archetypal customer.