Insigniam Innovation Consulting

Insigniam will help your organization develop a pipeline of new and meaningful innovations for the future; it will turn those possibilities into delivered opportunities for accelerated growth.

Innovations can be small or large—from incremental step-changes to outright breakthroughs. Successful organizations have the dependable ability to inspire creativity and harness small and large innovations across the enterprise and, then, move them to market with speed. Insigniam Innovation Consulting will move your enterprise beyond business-as-usual approaches to innovation.

Insigniam Innovation Consulting offers 4 ways to embed meaningful innovation in your organization:

For over several decades our methodologies have been employed to produce quantum results and dramatic growth for companies such as 3M, Procter & Gamble, Carl Zeiss, IBM, Hewlett Packard, Moen, and Eli Lilly.

The Insigniam Equation for Dramatic Growth

The Insigniam Innovation Consulting unique approach to innovation produces dramatic growth by addressing the critical components:

  • Greater Innovation Thrust
    Greater Innovation Thrust

    Companies that bet their future on innovation have a built-in advantage; their corporate senses are tuned for innovation, as they have recognized that innovation is the enterprise’s lifeblood. There is a mandate for innovation. When the corporate culture, the company’s infrastructure, and processes and practices are aligned with this commitment, the organization is propelled by innovation, rather than inhibiting it.

  • Less Corporate Gravity
    Less Corporate Gravity

    All too often great innovative ideas grown from leaps of imagination or powerful customer insights, end up as reports gathering dust on bookshelves. There is a gravitational pull in most enterprises that holds back innovation from taking flight. This force emerges from the conflicting interests of the myriad stakeholders of any large company. The delays by “a thousand paper cuts” wear down even the most committed and creative; the people who mutter amongst themselves “they say they want innovation, but they don’t really.” Insigniam Innovation facilitates a unique process that aligns the stakeholders’ interests with the yield from the innovation activities thereby reducing corporate gravity. The process culminates with an intentional decision-making structure and clear criteria. New ideas are either approved and funded or put into an actively managed system for later recall.

  • Inoculate Against the Corporate Immune System
    Inoculate Against the Corporate Immune System

    In some companies, 200 people can say, “No,” and only one can say, “Yes.” And it is always easier to say, “No.” Bureaucracy, turf, and hierarchy kill the innate creativity that should be the product of the incredible gathering of talent, wisdom, knowledge and resources that are present in the best companies. Why? Because most of those folks who can say, “No,” are avoiding risk, not managing it. Insigniam Innovation catalyzes a robust portfolio of innovation opportunities fed by a continuous stream of new ideas and animated by structures to move those ideas to opportunities and the opportunities to profitable realities in the organization. The outcome? People feel more freedom, and less risk, to step out of old boundaries and the organization now pulls people to question, invent, and call-out.

  • Elevated Capability of and Capacity for Creativity
    Elevated Capability of and Capacity for Creativity

    Stanford founder (one of the world’s premier education programs for innovation), David Kelley, says that we have learned to be not creative. Through a series of structured conversations in the Insigniam Innovation initiative people let go of decisions about themselves and their understanding of the world they live in, and recover their creative abilities. The organization can foster creative capacity with a culture that nourishes creativity, when two such efforts come together, 1 + 1 = 4.

  • Corrected Corporate Myopia
    Corrected Corporate Myopia

    The latest research in human brain science shows that human perceptions are shaped by past experiences. Indeed, there are times, when people do not see what is right in front of them. Organizations, like the people that build them, run them, and work in them, wear invisible “blinders” that limit the view of a possible future. A well-known example of this is the critical error made by railroad executives who defined their trains as being in the railroad business instead of the transportation business, thereby losing their monopoly on long distance travel because they did not seek new transportation innovations. Once this is understood and acknowledged, we work with our clients to pull back the blinders and commence the development of a proprietary future. This new frame for the business is enabled, in part, by a deeper understanding of the key current and emerging trends and the opportunities they will generate.

  • Effective Execution
    Effective Execution

    The most creative, innovative set of opportunities is useless if it isn’t translated into action and hard results. Effective execution is the difference between daydreams of grandeur and solid, measurable competitive advantage. It is the ticket to a potent ROI on your innovation activities. Utilizing our Speed-To-Results and breakthrough performance expertise your enterprise translates your opportunity portfolio into reality—fast. This is where the profit machine comes to life generating dramatic, sustained growth.

= Dramatic Growth


Insigniam Innovation Consulting Uncovers Invisible Barriers to Innovation Success

Insigniam collaborates with executive leadership to create a new conversation, generate new and exciting possibilities through creativity, hold corporate gravity and myopia in check, and align the organization on its most attractive strategic frontier. This innovation consulting approach helps transform your enterprise in real time, so that all interests are mutually centered on momentum and profitable, sustainable growth.

Creativity is one of the most powerful capabilities that businesses leaders—especially the C-suite—need for success. In many businesses, creativity has been grossly underutilized.

Insigniam Innovation Consulting helps you unlock creativity in yourself, your people, and your enterprise. By unleashing your organization’s creativity and addressing the invisible barriers of corporate gravity, we facilitate the exploration and definition of a proprietary future of transformative growth initiatives. This unique innovation consulting approach continues through implementation to ensure the accelerated execution of these strategic initiatives using our Speed-to-Results methods.

Dramatic profitable growth is the product of an “innovation profit machine.” The profit machine that we can put in motion is an infrastructure and set of processes that allow the enterprise to:

  • See clearly beyond the current strategic horizon to recognize opportunities that the competition cannot perceive
  • Generate the creativity to invent innovations that fulfill those opportunities and change the game
  • Develop the courage to commit whole-heartedly to those game changers
  • Find previously untapped strength to effectively execute the opportunities for breakthrough results

Insigniam Innovation Consulting Includes:

Enterprise Innovation: Innovation as a Core Competency

We promise that Insigniam’s Enterprise Innovation intervention will generate new revenue, profits, and growth for your company.

What if your leadership team could unleash creativity and commitment across your entire enterprise? You can! With Insigniam‘s Enterprise Innovation Consulting, innovation becomes a core competency throughout your organization, innovation from the boardroom to the factory floor. From possibility creation and new opportunity identification to execution and implementation, innovation is alive and working enterprise-wide. The new norm at every level and in every function becomes inspiring ideas that can generate value.

This enterprise-wide intervention catalyzes your business to unleash the creative potential of your stakeholders: customers and suppliers, as well as employees. Our work with you will set in motion a continuous stream of breakthrough strategies, products, and services. Through tackling each of the six elements of the equation for dramatic growth, your business will achieve dramatic results; we promise!

Insigniam consultants roll up their sleeves to work with you and your leaders. We are with you each step of the way, assuring success—not just asking questions and analyzing. We pilot your enterprise journey from programs and ad hoc innovation to an enterprise that has innovation embedded as a core competency, an organization that pulls for innovation to achieve sustainable competitive advantage.

We do this through establishing competencies and an infrastructure that are specifically sustainable by your enterprise. Your innovation mandate is supported by a process, projects, and practices that are tailored to the strengths of the company, along with the right investment of people, time, and money, to create a pipeline of near-term to breakthrough growth opportunities.


  • Generate a compelling leadership mandate for enterprise-wide innovation that engages the people of your company
  • Identify the most attractive strategic frontier, a breakthrough opportunity for new dramatic growth and competitive advantage
  • Institute a sustainable enterprise-wide innovation culture and infrastructure of processes, practices, and tools
  • Cause a breakthrough in the speed of monetizing innovation opportunities from conception through implementation


Strategy Innovation Consulting: Generating New Growth from Strategic Frontiers

Every company has Strategic Frontiers, unexplored areas of potential growth that lie between today’s business and tomorrow’s visions. For IBM Research it was technology licensing; for 3M it was “smart” materials; for Moen it was water filtration. What are yours? Strategy innovation, as described in the book The Power of Strategy Innovation by former Insigniam Consultants Robert E. Johnston, Jr. and J. Douglas Bate, is a proven process, whereby your business will identify and align on your most attractive strategic frontier for new and dramatic growth opportunities. The breakthrough in strategy innovation is exploring, capturing, and committing to a new strategic frontier. In addition, your company will derive multiple additional innovation opportunities from this work. We promise speed-to-results execution of a prioritized set of those near-term to breakthrough innovation opportunities discovered on the strategic frontier, resulting in a breakthrough in the speed of monetizing those opportunities.



  • Identify an important strategic frontier, an opportunity for breakthrough growth
  • Cause a dramatic leap in the number of innovation opportunities for new revenue and profit streams
  • Produce a breakthrough with the speed and certainty of monetizing each opportunity from conception through implementation
  • Align key corporate leaders for an exceptional level of clarity, confidence, and conviction for an even brighter future for your company


Innovation Projects

Innovation Project Teams will execute quickly and effectively, transform opportunity into reality and generate significant ROI.

If you are interested in accelerated growth, we bet that your company can benefit from our unique innovation consulting approach for chartering, organizing, developing, and operating innovation teams (I-Teams). This approach is one of the fastest ways for your enterprise to raise the bar on innovation. Our clients have often identified innovation opportunities that portend significant return on investment. However, issues around execution bring into question the timing of actually reaping the returns. Insigniam’s breakthrough methodology applied to innovation projects significantly reduces the risk inherent in the commitment to extraordinary results. We will collaborate with your organization to identify opportunities for creating new shareholder and customer value. These opportunities become the “charters” for establishing I-Teams. Teams are formed with volunteers who are passionate about inventing ways to execute on and deliver this new value. Our consultants coach your I-Teams to use their creativity to identify new value-based opportunities and to promise the realization of those opportunities, the key for turning typical project teams into powerful I-Teams. We then work with the I-Teams to execute quickly and effectively, transforming opportunity into reality.

Tailored Innovation Consulting Programs for Unleashing Creativity

There is a growing body of evidence that suggests that an organization’s creativity is the greatest untapped resource for new growth. Based on almost 30 years of experience in the field of creativity, Insigniam offers programs that will harness this underutilized asset.
From company-wide introductions, to the principles of creativity and innovation, to leadership immersions that produce innovation masters at the C-level, we will tailor innovation consulting that fits your requirements for innovative growth.